Exitlog | Leaving Impressions

Adobe wants more Europe…

A couple of weeks ago we featured the long awaited, new update from Adobe, Creative Suite 3. And while it is still very good value in comparison to previous versions, the cost is really too high on this side of the Atlantic. Look at Adobe is ripping off European customers for a great overview on how.

Our follow-up to the initial post, “Adobe wants more Britain”;, detailed the pricing differences between the US and UK version. The story didn’t end there. Since then (and following the dollar nose-dive), there has been a good deal more debate on the issue. As The Register has reported Danielle Libine has launched an online petition to send a clear message to Adobe. She has even gone to the European Union.

For those in involved in creative, marketing, publishing and web development Adobe is essential to our work. But like a member of the family we like to dislike, Adobe may need a good slap to remind them who contributes to their bottom line.

As a business they need full-paying professionals using their software to ensure continued success. Current pricing suggests a “not in North America tax” (a little mean and monopolistic really). It is better Adobe remember their market outside of that declining US economy. Pounds and Euros are still worth something. And besides, Adobe didn’t win the war in 1945, so gratitude for the inflated pricing is certainly not welcome.