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	<description>Leaving Impressions</description>
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		<title>Pimping coverage on Twitter</title>
		<link>http://www.exitlog.co.uk/2009/11/pimping-coverage-on-twitter/</link>
		<comments>http://www.exitlog.co.uk/2009/11/pimping-coverage-on-twitter/#comments</comments>
		<pubDate>Tue, 03 Nov 2009 21:10:33 +0000</pubDate>
		<dc:creator>SG (5tvg)</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Soapbox]]></category>
		<category><![CDATA[Technology]]></category>

		<guid isPermaLink="false">http://www.exitlog.co.uk/?p=572</guid>
		<description><![CDATA[PR needs to pay attention to Twitter. Social media has (is having) an impact on business and brand communications. What the value of this coverage is still up for debate&#8230; but there are a lot of people betting on the outcome. Regardless of your opinion evidence shows that customers are looking to social media for [...]]]></description>
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		<title>Connected messaging</title>
		<link>http://www.exitlog.co.uk/2009/06/connected-messaging/</link>
		<comments>http://www.exitlog.co.uk/2009/06/connected-messaging/#comments</comments>
		<pubDate>Thu, 11 Jun 2009 14:56:49 +0000</pubDate>
		<dc:creator>SG (5tvg)</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Soapbox]]></category>
		<category><![CDATA[Technology]]></category>

		<guid isPermaLink="false">http://www.exitlog.co.uk/?p=473</guid>
		<description><![CDATA[Advertising, marketing, PR and especially websites are essentially about messaging, story-telling. They each try to create and communicate messages which resonate with the public. As our media diet has become more diverse, how the message is delivered becomes just as significant as the message content.]]></description>
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		<title>STAN shortlisted for Big Chip Award</title>
		<link>http://www.exitlog.co.uk/2009/04/stan-shortlisted-for-big-chip-award/</link>
		<comments>http://www.exitlog.co.uk/2009/04/stan-shortlisted-for-big-chip-award/#comments</comments>
		<pubDate>Thu, 16 Apr 2009 15:25:42 +0000</pubDate>
		<dc:creator>SG (5tvg)</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Soapbox]]></category>
		<category><![CDATA[Digital]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[PR]]></category>

		<guid isPermaLink="false">http://www.exitlog.co.uk/?p=464</guid>
		<description><![CDATA[Twelve months of hard work and enthusiasm has borne fruit &#8211; STAN, my home away from home, has been nominated for Best Newcomer at the 2009 Big Chip Awards. The award recognises outstanding new talent in the North West within the digital media industry. STAN is one of a few businesses nominated for the award. [...]]]></description>
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		<title>Automagically</title>
		<link>http://www.exitlog.co.uk/2009/03/automagically/</link>
		<comments>http://www.exitlog.co.uk/2009/03/automagically/#comments</comments>
		<pubDate>Thu, 05 Mar 2009 12:45:47 +0000</pubDate>
		<dc:creator>SG (5tvg)</dc:creator>
				<category><![CDATA[Entertainment]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Software]]></category>

		<guid isPermaLink="false">http://www.exitlog.co.uk/?p=372</guid>
		<description><![CDATA[TuneUp software for iTunes promises to clean up your tracks. As the ad says, Your music collection is a mess. TuneUp fixes it. Automagically. Whether or not the software works is not really a consideration. This is not a review. Need a verdict? Try choosing from: not sure, don&#8217;t care or could be a consideration [...]]]></description>
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		<title>MacBook killed the video star</title>
		<link>http://www.exitlog.co.uk/2008/10/macbook-kills-video-sta/</link>
		<comments>http://www.exitlog.co.uk/2008/10/macbook-kills-video-sta/#comments</comments>
		<pubDate>Sun, 19 Oct 2008 12:57:50 +0000</pubDate>
		<dc:creator>SG (5tvg)</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Soapbox]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[Apple]]></category>
		<category><![CDATA[Booboy]]></category>
		<category><![CDATA[Fanboy]]></category>

		<guid isPermaLink="false">http://www.exitlog.co.uk/?p=201</guid>
		<description><![CDATA[New MacBook envy laments the lack of FireWire&#8230; For the last few days, and alongside another visit to the Apple Store, the new MacBook has garnered a lot of attention. Carved from a single piece of aluminium its new unibody enclosure is a very different MacBook than the, sometimes prone to crack, polycarbonate shelled model. [...]]]></description>
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		<title>Networking for Persuasion</title>
		<link>http://www.exitlog.co.uk/2007/09/networking-for-persuasion/</link>
		<comments>http://www.exitlog.co.uk/2007/09/networking-for-persuasion/#comments</comments>
		<pubDate>Fri, 14 Sep 2007 11:50:43 +0000</pubDate>
		<dc:creator>SG (5tvg)</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[Presidential Campaign]]></category>
		<category><![CDATA[Social Networking]]></category>

		<guid isPermaLink="false">http://www.exitlog.co.uk/?p=90</guid>
		<description><![CDATA[Social networking the Presidency… Yesterday Barack Obama, US Senator and Presidential Candidate, did something quite surprising to many, he asked a question on the popular business/social networking site Linked In: How can the next president better help small business and entrepreneurs thrive? Many answered his question honestly, some with greater interest, others with some condemnation. [...]]]></description>
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		<title>Back from the Wilds</title>
		<link>http://www.exitlog.co.uk/2007/09/back-from-the-wilds/</link>
		<comments>http://www.exitlog.co.uk/2007/09/back-from-the-wilds/#comments</comments>
		<pubDate>Mon, 10 Sep 2007 10:10:25 +0000</pubDate>
		<dc:creator>SG (5tvg)</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[Social Networking]]></category>

		<guid isPermaLink="false">http://www.exitlog.co.uk/?p=100</guid>
		<description><![CDATA[After a long hiatus, we&#8217;re back&#8230; Summer was brief, even considering the poor weather. Brand, business development and marketing were very busy and the studio more so. With the rise of social networking (if employers don&#8217;t get the IT departments to block Facebook and friends) there has been a lot more activity mining customers and [...]]]></description>
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		<title>Health Tastes Sweet</title>
		<link>http://www.exitlog.co.uk/2007/03/health-tastes-sweet/</link>
		<comments>http://www.exitlog.co.uk/2007/03/health-tastes-sweet/#comments</comments>
		<pubDate>Thu, 08 Mar 2007 15:50:15 +0000</pubDate>
		<dc:creator>SG (5tvg)</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Consumer]]></category>
		<category><![CDATA[Drinks]]></category>
		<category><![CDATA[Sugar]]></category>

		<guid isPermaLink="false">http://www.exitlog.co.uk/?p=115</guid>
		<description><![CDATA[Soda Plus? Reaction to the news that soft drinks, fizzy pop, are up for reinvention. Coca-Cola and PepsiCo often battle head-to-head for the soft drinks market. Now, with obesity very much on the agenda both companies are to introduce health-targeted pop. These new carbonated drinks, Coca-Cola&#8217;s Diet Coke Plus and PepsiCo&#8217;s Tava, are fortified with [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Digital Education for PR</title>
		<link>http://www.exitlog.co.uk/2006/10/digital-education-for-pr/</link>
		<comments>http://www.exitlog.co.uk/2006/10/digital-education-for-pr/#comments</comments>
		<pubDate>Sun, 22 Oct 2006 19:20:23 +0000</pubDate>
		<dc:creator>SG (5tvg)</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Digital]]></category>
		<category><![CDATA[PR]]></category>

		<guid isPermaLink="false">http://www.exitlog.co.uk/?p=153</guid>
		<description><![CDATA[We need tech-savvy kids not the clich&#233;s. When it comes to educating the PR hopefulls of tomorrow universities are failling. Most PR and communications courses were woefully unprepared for the reality of the public relations. From the previews of the latest films and music to the names of footballers and politicians the press can&#8217;t name [...]]]></description>
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		<title>Entertainment Networking</title>
		<link>http://www.exitlog.co.uk/2006/10/entertainment-networking/</link>
		<comments>http://www.exitlog.co.uk/2006/10/entertainment-networking/#comments</comments>
		<pubDate>Mon, 16 Oct 2006 20:35:54 +0000</pubDate>
		<dc:creator>SG (5tvg)</dc:creator>
				<category><![CDATA[Entertainment]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Software]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[TV]]></category>

		<guid isPermaLink="false">http://www.exitlog.co.uk/?p=156</guid>
		<description><![CDATA[With a raft of big names seeking to jump on board the social networking bandwagon, Stephen Greene, digital marketer and career creative director, argues that such sites can work, but their impact tends to be short-lived. Rupert Murdoch was willing to punt &#163;313 million on MySpace. Now Google has stumped up &#163;860 million in stock [...]]]></description>
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